It feels like the majority of Generation Y startups live on the Internet, which isn't surprising due to the relatively low entry and operating costs that are required to get going. Just look at the number of Facebook applications - a simple service through a social network and then an expanded version on a separate Web site later on down the line. Many entrepreneurs have seemed to figure this out, which is why everyone and their mom is trying to make a Web play.
With all of this growth, it has become impossible to keep up with the overwhelming number of new Web sites, and many of the applications and services are low quality.
MAP Boston (short for, Motion Affair Planner), however, produced by startup 1st Publications and founded by award-winner Morgan First (Emerson '07), is a real value-add to anyone's routine day. It is one of those ideas that makes you step back and say, wow … what a great idea, why didn't they have something like this before? MAP Boston is a weekly agenda, calendar, personal planner, and a Boston adventure guide that "highlights hip, funky, non-touristy locations in Boston."
Even after living in Boston for nearly four years, I still feel like I barely know the city. This is why I am such a huge fan of this product; it helps me discover places that I have never even heard of. At first you might think that it wouldn't be that interesting to read about new places, but after picking up a copy, I couldn't put it down. Each page introduces the lost reader to a new restaurant, bar, store, historical place, or venue in a captivating blurb that really makes you want to go there. These places are handpicked because "they are local hangouts or off the beaten path." The design and layout are also great.
So far, the Motion Affair Planner is only available in Boston, but Morgan definitely plans on launching in other cities soon.
MAP has only been out for nearly a year and it has already been featured in the Boston Herald and Skirt Magazine. Morgan has also been interviewed and featured on the WBZ 1030AM Jordan Show, My Career Tube, BUTV, Emerson College Alumni News, Yelp Blog, MyTv New England, Boston NOW, and jeez … the list goes on. Did I mention she won the Best Young Entrepreneur Stevie Award? She is also co-founding another start-up, InternSushi (www.internsushi.com).
"Its easy to get bored with your typical routine but not know where to turn for new ideas. MAP Boston will help you explore Boston more without feeling like a tourist." Be sure to check out more about MAP Boston and buy the planner at www.mapboston.com.
2008 Woodie Awards
