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CSOM Classes Take Teecil To The Next Level

BC Students Compete In Electronic Marketing

News Editor

Published: Monday, December 3, 2012

Updated: Wednesday, January 9, 2013 19:01

“Stephen was nice enough to ask me to be co-inventor and I accepted,” Gonsalves said. “The patent is assigned to his company, so just like my other seven patents that I have secured over the course of my career, all the money goes to someone else. I have no financial interest in Teecil, and will not benefit by its promotion.”

Squillante agreed. “Professor Gonsalves will not have any financial gain if my business makes any money,” Squillante said. “He has been a big help but financially he is not involved and will not make money from this company.”

When choosing a product for his students to market, Gonsalves looked for an option that would help out a former student starting up a business, and would relate well to current students.

“He liked the story about me being a young entrepreneur and thought it would be a good idea for his students to hear from someone young who was in their exact seat a year ago (literally) and who started their own business,” Squillante said.

Squillante said that the marketing from BC students has been a huge help to his business, increasing web traffic and even sales.

“I have already seen a huge increase in business from the results of the BC marketing,” Squillante said. “The BC students basically were able to get the Teecil name out to more people in a shorter period of time than I could ever imagine or have done myself. When I Google ‘Teecil’ now I see more stuff come up all because of the BC students.

“I appreciate all of their hard work, I cannot actually believe how many views some of their YouTube videos or pictures have. I am sure some of the BC community is sick of seeing Teecil stuff, but if they knew how big of a help it has been to me I hope that makes it a little bit better for them.”

Because the assignment is a student project, Gonsalves said that all of the content produced by students will be removed after the project is completed.

Although he admitted he ran into stumbling blocks he did not foresee, overall, Gonsalves said he hoped the project would give students a good introduction to what real-life marketing was like.

“There is no better way to lock in learning than through a practical learning experience,” Gonsalves said. “Given some basic guidance and goals, students need to learn and adapt quickly to the ebbs and flows of a live project. The lessons learned and skills obtained during the process make them more prepared, skilled and therefore more valuable and marketable to their future employers. They exit BC with a degree that has more rigor and is worth more in the marketplace.”

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