Renaming Heritage Events Promises Greater Inclusion
Changing The Name Of The ALC Boat Cruise To The Annual Boat Cruise Will Attract A More Diverse Crowd
Published: Thursday, September 19, 2013
Updated: Thursday, September 19, 2013 00:09
At the end of last year, UGBC voted into effect a new constitution that drastically restructured the makeup of the organization. Among the most significant revisions was the transformation of the GLBTQ Leadership Council (GLC) and the AHANA Leadership Council (ALC) from free-standing bodies within UGBC into representative boards under the larger heading of Diversity and Inclusion. Last year’s GLC and ALC presidents welcomed this shift, believing that by becoming incorporated parts of the larger UGBC, they would be able to garner greater interest and participation for their programming and policy efforts.
Largely as a result of these structural changes, the ALC boat cruise has been renamed the Annual Boat Cruise. The event, which is scheduled for this Saturday, has traditionally attracted mostly AHANA students, despite increased efforts on the part of publicity teams in recent years to reach a broader population.
The limited success of such publicity efforts was most likely a result of the exclusivity that was unintentionally communicated by the name “ALC Boat Cruise.” Although changing the first word may not seem like a huge alteration, it will eliminate a label that may suggest an event intended only for a specific population.
Alisha Wright, manager of Heritage Programming for UGBC and A&S ’15, has stressed that the integrity of the event will not be diminished by the change in name. The cruise’s multicultural celebration will continue to be a defining feature of the boat cruise—only now, its message will hopefully reach a wider audience.
Similar nominal changes will occur to the three other main heritage programming events: the GLC Gala, the ALC Ball, and the ALC Showdown. Those who fear that such changes will dilute the events’ significance should realize that by renaming them, the planners are transforming the programs from ones that interest and therefore impact only a segment of the BC community, to events that appeal to all students—in other words, precisely what the previous presidents of GLC and ALC had hoped would happen under the new constitution.