Opinions, Letters To The Editor

WeAreBC Week Is A Social Media Success

We’d like to thank everyone who helped to make our first “WeAreBC Week” to welcome the incoming freshman class through social media such a resounding success. The goal of the initiative was to celebrate the imminent arrival of new members to our community. From the day the acceptance letters to the Class of 2018 left the Office of Undergraduate Admission on March 21, through the week that followed, WeAreBC Week generated 3.1 million impressions and experienced 7,100 positive interactions by 4,800 users, just on the University’s main Twitter and Facebook channels alone. BC’s Instagram, YouTube, Google Plus, and Pinterest channels were also buzzing, and they helped contribute to more than 600 new members to the Facebook group for the incoming class.

Our thanks to the many departments and divisions across campus, as well as to the alumni, parents, and current students, who supported the effort on their social channels-and especially to the BC students who took the time to share their genuine enthusiasm for the University in a welcome video that already has been viewed more than 6,000 times. Most of all, we’re grateful to Director of Undergraduate Admission John Mahoney and his team who were wonderful partners in this effort. To view a sampling of the responses to the initiative, visit the #BC2018 Tagboard at http://tgb.io/BC2018/160250 or Storify at https://storify.com/BostonCollege/welcome-bc2018.

Jack Dunn
University Spokesman
Director, Office of News and Public Affairs

Patti Delaney
Deputy Director, Office of News and Public Affairs
Melissa Lesica
Social Media Manager, Office of News and Public Affairs

April 2, 2014