Metro, Food, Business, Newton

Boston’s Bakey Bakery Opens Pop-up Shop in Newton Centre

A new pop-up location of Bakey, known primarily for its fresh and flavorful babkas, has opened in Newton Centre, providing flavorful Israeli pastries for local residents to indulge in. 

Located at 749 Beacon Street, the Newton pop-up shop joins Bakey’s Brookline and Back Bay locations in attracting customers from Greater Boston. The Newton storefront is open every Saturday and Sunday from 8 a.m. to 3 p.m. 

Upon entering, a whiff of sweet bread fills the warm air, and friendly employees are available to provide recommendations.

The menu boasts multiple unique flavors of babkas, a type of sweet bread made with various fillings, as well as savory treats such as a delectable spinach and cheese boureka. Additionally, the store expands the flavor profiles traditionally associated with babkas by offering specialized seasonal options such as an apple babka and a soon-to-be-released pumpkin babka. 

Customer favorites include the chocolate babka and almond babka, according to the pop-up’s manager Matheus Muralha. 

The babkas are light, airy, and packed with flavor. The center of the almond babka is reminiscent of a custard mixture—it is wonderfully aromatic and perfect for almond croissant lovers.

Bakey management hopes to transform the bustling pop-up into a full-time, permanent establishment in the coming winter months, according to Muralha.

The franchise has two brick-and-mortar locations—one in Brookline, and one next to the Boston Common, according to Bakey’s website

Uri Scheft, a co-founder of the business, is a Danish-Israeli baker who previously operated a bakery in New York City before coming to Boston.

The bakery prioritizes freshness, according to Muralha. Every hour, someone delivers freshly baked goods to the pop-up to replace the various pastries and breads. 

Each batch is made with primarily local ingredients from small businesses, despite the added costs of sourcing small.

“We try to choose the best quality possible … everything we choose here we don’t care a lot about the pricing, but more about the quality,” Muralha said. “We try to get organic and natural [foods] as well.”

Bakery Bakery serves Israeli pastries. The Newton pop-up store is open on Saturdays and Sundays from 8 a.m. to 3 p.m.

September 24, 2023