PRWeek recently named Pete Frates, BC ’07, Communicator of the Year. Frates, the former captain of the Boston College baseball team, was diagnosed with Amyotrophic Lateral Sclerosis (ALS) in March 2012 and has since sought to increase awareness of the disease.
In the summer of 2014, he started the ALS Ice Bucket Challenge, asking participants to dump a bucket of ice water on their heads or donate $10 to the ALS Association—ideally both. What started as a challenge involving the BC baseball team has since become a national event, attracting the attention of numerous celebrities around the world, raising more than $115 million for the ALS foundation.
Frates was named Communicator of the Year for his successes in the face of extreme obstacles and his resulting message that went viral, according to PRWeek.
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